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Google Review Link & UTM Builder

Generate Google "Write a review" shortcut links and UTM-tagged campaign URLs to boost Local SEO. Free Google Review Link & UTM Builder — instant results.

1. Google Review Link

Find yours at Google’s Place ID finder. Leaving this blank falls back to a name search.

Shareable Write-A-Review link
https://www.google.com/search?q=Your%20Business%20reviews
Google Maps profile link
https://www.google.com/maps/search/Your%20Business
2. UTM Campaign Builder
Tracked URL
https://yourbusiness.com/?utm_source=google&utm_medium=organic&utm_campaign=review-card

Pro tip: Print a QR of your review link on receipts, business cards, or table cards. Each scan bumps you up in local Map Pack rankings.

Did you know?

Every calculator here runs 100% in your browser — nothing is sent to a server or stored in a database.

§01What is

Understanding the Google Review Link & UTM Builder

Generate a one-click Google "Write a Review" URL for your business and build UTM-tagged campaign links to track exactly which marketing channel drives which Google review — a foundational Local SEO trick.

Every decision in a business eventually reduces to a number — margin, ROAS, payback period, break-even. Getting those numbers fast and accurate is how operators avoid leaving money on the table. The Google Review Link & UTM Builder sits in that toolkit — it generate Google "Write a review" shortcut links and UTM-tagged campaign URLs to boost Local SEO. Enter your numbers above and the result updates instantly; every step of the math is shown in the Derivation panel so you can see exactly how the answer was reached.

§02The Formula

How it’s calculated

reviewURL = search.google.com/local/writereview?placeid=<PlaceID>

Where

PlaceID
Your unique Google Maps identifier (starts with "ChIJ...")
utm_source
Channel: google, facebook, email-footer, receipt
utm_medium
Type: organic, cpc, email, qr-card
utm_campaign
Campaign name for reporting
§03Practical Example

Step-by-step walkthrough

Scenario

Print a QR code on receipts that goes to your review page, tagged so you can tell in-person traffic apart from email campaigns.

  1. 01Grab your Place ID from Google’s Place ID finder.
  2. 02Paste it in and copy the generated review URL.
  3. 03Optionally tag your store website with utm_source=receipt, utm_medium=qr-card.
  4. 04Turn the URL into a QR using our QR generator — print on receipts.
  5. 05Google Analytics now attributes the review uplift to the receipt channel.
§04FAQ

Frequently asked questions

Use Google’s official tool: developers.google.com/maps/documentation/places/web-service/place-id. Just type your business name.
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